The Power of Color
THE POWER OF COLOR
One of the most powerful psychological elements of marketing design is the use of color.
The right use of color can increase brand awareness, make your message more memorable, increase reaction and bring attention to specific areas of your marketing material.
We relate to certain colors by our natural association with them.
Here’s a list a basic colors and their associated emotional response.
- Black can signify death or evil, but it is also a power color and can be sophisticated.
- White is the color of purity, but can also imply coldness or sterility. Like black, white can be a classy color.
- Red suggests excitement and strong emotions. It’s a color easily recognized by the eye, so it’s good for getting attention.
- Blue is the most popular color, especially among men. It’s calm, soothing, and businesslike.
- Green is the nature color, providing a feeling of tranquility and calm. It can also signify wealth and stability. Today, it is associated with recycling and environmentalism.
- Yellow is warm and cheerful. It’s the most attention-getting color, but can be fatiguing for the eye. Black type on a yellow background provides maximum contrast for short, high-impact messages.
- Purple signifies wealth and royalty. It also carries an exotic feeling, however purple can be a weak color for design.
- Brown is the color of nature, with a feeling of strength and warmth. It can be down-to-earth or sophisticated. It can also be boring or even evoke a 70’s feel.
- Orange is the combination of red and yellow, so it’s energetic, warm, and enthusiastic. It is often used to draw attention.
- Pink is typically associated with romance and love. It’s a calming color for most people. Just as blue is the “male” color. Pink tends to be the “female” color.
A few points to remember
When it comes to designing marketing items, don’t get carried away. Copy is more important than color, and the whole point of design is to make sure people READ the copy, Right?
A good designer can help you punch your message through with the undeniable “Power of Color.”
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